Challenge:
A social enterprise in the Philippines confronted the dual challenge of promoting sustainable ecotourism while addressing local food security concerns with particular regard to ocean harvesting. Balancing the interests of tourists and safeguarding the welfare of the local community posed a unique challenge. This included attracting eco-conscious tourists and integrating a marine-focused food security strategy that would benefit the local population and create a positive, long-term impact. The Oracle was appointed as lead advisor.
The Oracle’s Solution:
The Oracle crafted the following approach in close consultation with stakeholders in business, society and government within the Philippines:
Environmental and Social Impact Assessment: The environmental and social impact of ecotourism activities were assessed. This involved evaluating the ecological footprint, assessing the impact on local marine biodiversity, and understanding the socio-economic dynamics within the coastal community.
Stakeholder Collaboration: Recognising the importance of community engagement, the consulting team fostered collaboration with local stakeholders, including the fishing community, residents, and community leaders. This collaborative approach ensured that the strategies developed were aligned with the aspirations and needs of the coastal community.
Sustainable Fishing Practices: To enhance marine food security, the strategy focused on sustainable fishing practices. This involved introducing and advocating responsible fishing methods, promoting the conservation of marine habitats, and supporting the implementation of regulations to protect the marine ecosystem.
Eco-Hotel Development: The ecotourism aspect included the development of strategy for an eco-friendly hotel on a Philippine island. The design and operation of the eco-hotel adhered to sustainable practices, minimising its ecological impact and offering tourists a responsible and immersive experience in harmony with the natural surroundings.
Capacity Building and Skill Transfer: Fellows of the Oracle designed training programs to empower local fishing communities with sustainable fishing practices. This not only improved marine resource management but also enhanced the overall livelihoods of coastal community members. Skill transfer initiatives aimed to create a self-sufficient and knowledgeable local workforce capable of managing the marine aspects of the project.
Consequential Impact:
Sustainable Tourism Growth: The ecotourism initiatives resulted in a measured increase in environmentally-conscious tourists of 2.8 times. The strategy ensured that the marine ecosystem was preserved, and visitors were attracted to the destination not only for its natural beauty but also for its commitment to marine conservation.
Improved Marine Food Security: Sustainable fishing practices and community engagement led to increased marine resource productivity and improved food security for the coastal community. Local fisherfolk were better equipped to meet the demands of both the tourism industry and the local population, ensuring a sustainable balance.
Community Empowerment: The strategy empowered the coastal community by providing them with the knowledge and skills needed to thrive sustainably. This led to increased community pride, a sense of ownership over the project, and the development of a self-sustaining model that extends to the present day.