Challenge
In partnership with a marketing consultant, Oxford Oracle assessed the current strengths and weaknesses of the digital marketing strategy of a leading pharmaceutical company in Northern Europe.
The Oracle's Solution
Oxford Oracle designed and delivered a bespoke digital marketing workshop for one of the world's Top 20 pharmaceutical companies and advised on the creation of a modern digital marketing strategy. Oxford Oracle assessed the current strengths and weaknesses of the client's digital marketing approach, delivered interactive sessions to build a shared strategic vision aligned with corporate policies, and provided deep market insight into the convergence of digital technologies and the pharmaceutical sector (including personalised healthcare delivery and enhanced clinician-patient engagement). Delegates were equipped with actionable frameworks to execute an omnichannel digital user experience.
Consequential Impact
As a result of the engagement, corporate delegates received concrete tools to implement an omnichannel user experience, and the company established a shared, high-impact digital vision across its commercial teams.